Trademark Policy

Last Updated: March 2020

1. General
   All trademarks, logos, service marks, trade dress, slogans, copyrighted designs, or other brand features of ‘Trovi’, a sister brand of Codefuel (d/b/a Perion, the “Company”) including, without limitation, the name ‘Trovi’ (collectively, the ‘Brand Features’), will be used only as explicitly licensed by the Company under this trademark policy (‘Policy’). Please note that the Company’s name and any trademarks, logos, service marks, trade dress, slogans, copyrighted designs, or other brand features associated with the Company’s name or brand, excluding the Brand Features (the ‘Excluded Brand Features’), are explicitly excluded from this Policy and may not be used, displayed, or referenced in any way whatsoever without the Company’s express prior written consent. As the Company registers or uses other trademarks, it will update this Policy.
2. Approval
   Certain usages of the Brand Features are permissible without the need to obtain specific approval from us. You may use the Brand Features only if you comply with the requirements set forth below:
   1. You are a Company publisher and you are using the Brand Features solely on your website(s) in order to: (i) promote the use of your toolbar or other Company product or service, and/or (ii) refer to Trovi or Trovi’s website only; and provided that you use language identical or similar to the language issued by the Company in such promotional materials as those available in your Company toolbar account;
      OR
   2. You are using the Brand Features as part of an impartial internal review of the Company’s products, services, or strategic partnerships. Using the Brand Features under any circumstances other than those specifically permitted above requires explicit written permission from the Company. Nothing herein shall confer or vest in you any right of ownership in any of the Brand Features. If you are seeking permission to use any of the Brand Features, please contact legal@perion.com
3. Appearance of Logos
   You will ensure that the presentation of the Brand Features will be consistent with the Company’s own use of the Brand Features in comparable media. From time to time, the Company may provide you with written guidelines as to the size, typeface, colors, and other graphical characteristics of the Brand Features. Upon delivery to you, the guidelines shall be deemed to be incorporated into this Policy.
4. Notices
   When used, all trademarks and service marks included in the Brand Features will be designated with ‘™’ or ‘®’, in the manner directed by the Company.
5. Restrictions upon Use

   The Brand Features will not be presented or used: (i) in a manner that suggests that editorial content has been authored by, or represents the views or opinions of, the Company or any Company personnel or affiliate; (ii) in a manner that is misleading, defamatory, libelous, obscene, infringing, or otherwise objectionable; (iii) in connection with any material that infringes the trademark, copyright, or any other rights of any third party; (iv) as part of a name of a product or service of a company other than the Company; or (v) in a manner that infringes, derogates, dilutes, or impairs the rights of the Company in the Brand Features.

   You agree that you shall not: (i) do anything that will in any way impair or invade the Company’s complete ownership and control of its Brand Features or the Excluded Brand Features; (ii) use the Brand Features to indicate or imply in any way that you are part of the Company or that the Company has any ownership interest in you; (iii) use any Brand Feature, or variation of it, in your legal or business name or domain name, nor register any Brand Feature, nor any portion or variation it, as a business name, trade name, commercial name, trademark, or service mark; and (iv) make any use of or reference to, or display the Excluded Brand Features in any way whatsoever without the Company’s express prior written consent.

   The Company shall have complete discretion to evaluate your use and to decide whether that use violates any of the foregoing restrictions.

6. Use for the Company’s Benefit
   Any use of the Brand Features, and any goodwill therefrom, shall inure to the benefit of the Company.
7. Nonexclusive Remedy
   You will make any changes to your use of the Brand Features as requested by the Company. This remedy is in addition to any other legal remedies to which the Company may be entitled, in relation to your use of the Brand Features.

Last updated: June 6, 2014.